Apropos
a marketing services firm

Services:

Apropos offers a valuable set of marketing services that are effective, affordable and easy to engage. We meet specific, practical marketing needs in a timely and proficient manner. Unlike boutique ad agencies with high fees, our prices are affordable for smaller businesses. We are easy to work with and do not require a retainer or upfront commitment. Clients simply choose which services they need, when they need them. Our goal is to help you go to market with greater speed and impact.

Business-Building Brainstorming Session
This is an opportunity to kick-start your marketing efforts quickly and inexpensively. During this informal dialog and brainstorming session, we help you answer the question, "Where should I focus and what are some practical ideas for marketing and growing the business?" The duration is one hour and it costs only $25.

Marketing Plan
Develop a marketing plan for your business. This includes selecting a logical and targeted mix of media channels as well as defining the promotional materials needed to support your campaign.

Apropos Marketing Fundamentals Workshop
For a preview of this workshop coming in fall 2008, click here. This will be an interactive, roll-up-your-sleeves session for developing your two most important marketing elements – message and target market. These elements support and extend everything you do to reach out and win customers. In fact, having a solid message and well-defined target can literally double or triple your product's chances of success!

Apropos Customer Success Story
Sell the business value of your IT solutions and close sales more quickly with an Apropos Customer Success Story! This is a service for writing high-quality Success Stories for computer resellers, systems integrators and IT vendors. It tells a detailed story about the challenges your customer faced, why they chose your IT solution and how it benefited them from business and technical perspectives. A Success Story appeals to less-technical executives and business managers, who ultimately approve major IT purchases, because it shows how your solution solved a business problem. For more details, see the promo sheet and a sample Success Story entitled Straining Under Success - NACR Consolidates Servers and Storage to Cope with Rapid Growth.

Creative Writing
Write clear, relevant text for your promotional materials. We highlight the unique value and benefits your business offers. The text can be for general use or for a specific marketing work – anything from a brochure or advertisement to a Web site.

Technical Writing
Write technical and educational materials for your market. We have special experience with the computer industry.

Promotional Materials and Advertisements
Create engaging materials to support your promotional campaigns. These include advertisements, brochures, white papers, press releases, business cards, direct mailer cards, flyers, menus, newsletters and presentations.

Direct Mail
Send a series of mailers to a targeted list of business or consumer prospects.

Public Relations
Create a press release and pitch letter and distribute to the press.

Market Research
Intelligently inform your business decisions with an actionable analysis of markets or competitors. The analysis includes observations and recommendations on how to enhance your marketing strategy.

Web Development
Develop a Web site for your business, whether for marketing and informational purposes or for conducting business on the Web (e-commerce).

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Apropos a marketing services firm

Apropos
a marketing services firm