Apropos
                            a marketing services firm

Top 10 reasons to
attend workshop

Download workshop
brochure in PDF format

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"If you're looking to
streamline your message,
and have it resonate with
your target audience,
this workshop will equip
you with simple,
time-tested principles."
- Greg Morris
City of Boise

"Practical info was great.
It was helpful to actually
work on the statements
and ideas 'in class.' Also
liked interaction and
ideas from others."
- Rhonda O'Brien
Registered Dietitian

"Mike provided my
business with a roadmap
to focus our marketing approach and reach
our target market."
- Tom Collins
Collins Financial

"Thanks so much…
Your ‘message’ is
a good one!"
- Kimber Erickson
New York Life Insurance
__________________

The Apropos Marketing Foundation Workshop
Prepare Your Business to Hit a Sales Bull’s-Eye!

At this three-hour workshop, you will develop the two most important
marketing elements for your business:  MESSAGE and TARGET MARKET

Benefits of Attending Workshop

●  Develop a solid draft of your message and target market in only 3 hours

●  Accelerate your sales and marketing – toward business growth

●  Guaranteed to be helpful or your money back

Additional Information About the Workshop

Everyone wants a successful business with satisfied customers. To win customers, people have to get to know and like what you offer, which is why it is so important to actively engage in sales and marketing. Some think you have to be a marketing whiz or sales guru to do it, but that really is not true. It is a discipline, like any other, and persistence and a willingness to learn count more than anything in the long run.

So where to begin? The first essential step is to decide who you are selling to and what you want to say to them. In other words, develop an effective message explaining your benefits and select a target audience who is likely to respond. These two elements are your marketing foundation because they play a part in everything you do to reach out and win customers. Moreover, having an effective message and well-defined target can accelerate your sales, even to the point of doubling or tripling your product’s chances of long-term success!

The Apropos Marketing Foundation Workshop leads attendees through a process for developing a message and target market for the product or service they want to sell. The workshop is both active and interactive: Arrive with pen and paper in hand; leave with a solid draft of your message and target market. Along the way you will learn about key concepts such as:

●  The sales and marketing process

●  Defining your essential benefit

●  Selecting a target market

●  Writing an effective, credible message

You will have opportunities to create, discuss and refine these elements for your business, as well as to learn from the comments and experiences of other participants. This workshop is as enjoyable as it is productive!

Mike Fisch, Workshop Instructor

Mike has 12 years of experience as a marketing professional, including market analysis, strategy, writing, positioning, international channel development and sales. He has provided marketing consulting to enterprises such as EMC, IBM and Hitachi Data Systems. Mike earned an undergraduate degree from the University of Idaho and an MBA from Babson College, ranked #1 for studies in entrepreneurship.

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