Apropos is an IT analyst firm that provides research and insight into the business value of technology. We research how technologies help organizations boost productivity, reduce costs, speed up processes and deliver better products and services.  Then we pass on our analysis and insight to you through reports and publications. The mission of Apropos is to inform and inspire you to use IT effectively in achieving success and attaining the goals of your organization.

The word "apropos" means timely and relevant. "Apropos" embodies our promise to you, our clients and readers, to provide timely and relevant analysis and insight.

Apropos is based in Boise, Idaho.

Mike Fisch is Senior Analyst at Apropos. He brings over fifteen years of experience as an analyst and marketer in the computer industry. He has held positions in marketing at EMC and Extended Systems (later acquired by Sybase), and as an industry analyst and consultant has worked for clients such as IBM, Dell, Hitachi and EMC. Mike earned an MBA from Babson College, ranked #1 for studies in entrepreneurship, and a bachelor’s degree in electrical engineering from the University of Idaho.